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Arab Health announces
rebrand to WHX Dubai
(DUBAI)
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Arab Health, the Middle
East’s largest healthcare
event and congress since
1975, announces its
rebranding to World Health
Expo Dubai (WHX Dubai). This
change represents a
transformative vision for
the next 50 years of global
healthcare collaboration and
innovation, highlighting
Dubai's role as a global hub
for medical advancement.
For half a century, Arab
Health has served as a vital
platform for healthcare
connections in the region.
It has grown from just 40
exhibitors in its inaugural
year to a globally
recognized event that brings
together over 60,000
healthcare professionals
each year. WHX Dubai
represents a new chapter,
embodying a forward-looking
approach to connecting
people, businesses,
governments, and innovators
across borders.
Peter Hall,
President, Middle East,
India, Türkiye & Africa,
Informa Markets, said:
“The 50th-anniversary
edition of Arab Health has
been a fitting platform to
unveil this exciting new
identity. The rebrand to WHX
Dubai represents the
evolution of Arab Health
into a global force for
healthcare transformation -
an exciting future
characterized by
international collaboration,
technological breakthroughs,
and innovation without
borders.
“This new
identity reflects Dubai's
crucial role as a leader in
healthcare innovation and
underscores the city's
enduring contribution to the
event's success over the
past 50 years. By rebranding
to WHX Dubai, we express our
ongoing gratitude to the
people of Dubai for their
enthusiasm for the event
while looking ahead to the
next era of global
healthcare transformation.”
The name World Health
Expo (WHX) unifies Informa's
healthcare events around the
world to better facilitate
connection and collaboration
under a single brand. WHX
Dubai will build on the
success of Arab Health,
connecting more than half a
million healthcare
professionals in nine
countries across four
continents. Bringing
consolidating each event
within the Informa Markets
Healthcare portfolio, WHX
aims to amplify its impact,
fostering greater
innovation, stronger
connections, and
transformative progress
within the healthcare
ecosystem.
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