| | ArabMedicare.com News
Dubai | February 11, 2006
VISION-X DUBAI 2006 will be
"Largest Middle East Optical Event" to date
25 percent more
exhibitors, 14 percent increase in participating countries and
anticipated doubling of trade visitors spell success for Vision-X
Dubai
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(left to right) Najiah
Binte Abdul Aziz, International Project Executive, DWTC; Trixee Loh,
general manager, exhibitions, DWTC; Helal Said Al Marri, Director
General, DWTC; Dr. Ali Ahmed Bin Shakar - Chairman, Emirates Medical
Association Ophthalmic Society (EMAOS); and Joanne Cooke, Dubai World
Trade Centre.
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(ArabMedicare.com News) Vision-X
Dubai 2006, the 7th Optical and Ophthalmic Exhibition and
Conference, has announced that this year's edition will break
existing records for growth in its exhibitors, trade visitor and
actual floor space.
Vision-X Dubai 2006, previously known as Optical Middle East, is the
single most comprehensive event exclusively for the eyewear and eye
care industries held in the Middle East.
This year the event has realised an increase of over 35 percent in
net space with a 25 percent rise in exhibitors from more than 20
countries - for example, the Kingdom of Saudi Arabia, Germany and
the USA. Driven by the increased participation, executives believe
that visitor numbers will double to around 5,000 in relation to the
last show.
Top name exhibitors to attend Vision-X Dubai 2006 range from medical
equipment to fashion orientated optical wear. These include Johnson
& Johnson Vision Care - Middle East; Hilton International
Eyewear Ltd / Conti Optics - London; and Mykita - the Berlin-based
manufacturer of stylish, top quality eyewear.
The international profile of exhibitors at Vision-X Dubai reflects
the surge in demand for eyewear and eye care products in the region
over recent years. With a fast-growing population and high demand
for both medical and fashion eyewear, the Middle East market as a
whole is worth an estimated US$2 billion.
Part of Vision-X Dubai's success comes from its effectiveness in
combining both the medical and fashion sides of the eyewear and
optical aids fields under one roof, the only exhibition in the
region to successfully do so.
In addition, the re-branding of the event - from its earlier title
of Optical Middle East - and the decision to make it annual, have
combined to raise its profile significantly on the international
stage.
"International companies are increasingly looking to expand
their presence at the show, as a way into the Middle East's dynamic
market for eyewear, responding to both the medical needs of the
local population and the demand for fashionable lenses," said
Helal Saeed Al Marri, Director General, Dubai World Trade Centre,
organiser of the event.
"In the coming years, we see Vision-X Dubai making great
strides to cement itself as the region's premier eyewear show,
providing opportunities to launch and showcase the finest fashions
and also to discuss critical issues related to eye health,"
added Al Marri.
For medical practitioners, Vision-X Dubai will host an inaugural
Vision-X Dubai Conference, which is organised by the Emirates
Medical Association Ophthalmic Society (EMAOS).
The two-day programme, to be held from 13 - 14 February 2006, will
involve a number of international speakers and focus on new trends
in contact lenses, the impact of the increasing availability of
lasik surgery in the Middle East and effective solutions for the
treatment of corneal diseases.
"Vision-X Dubai will offer an important opportunity for
ophthalmic and eye-care specialists to meet and discuss the relevant
healthcare issues surrounding treatment and delivery of best
practices and services. To this end it is one of the most important
events on regional trade visitors and associated medical
professionals' calendars", said Dr. Ali Ahmed Bin Shakar -
Chairman of EMAOS.
For more information about Vision-X Dubai 2006 (12-14 February 2006,
Dubai International Convention and Exhibition Centre), visit www.vision-x.ae
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